WeTransfer Brand Platform

WeTransfer is where you go to move your thinking forward. To send it where it needs to go.
It’s easy to do. It’s free for most people. And it gets out of the way so you can easily go from
thinking about an idea to making an idea to moving an idea.

“Think it. Make it. Move it.”

WeTransfer needed to increase awareness in the US. So we created a new brand platform that was flexible enough
to not just talk about its features and how they help you move your projects, but to also prove it.

Jungle served as the lynchpin for the launch of our brand platform.
The first spot centered on how WeTransfer helped Jungle turn their idea for a visual album into reality.

“Think it. Make it. Move it.” then stretched across OOH and social, speaking to the different ways
WeTransfer helps people easily send whatever big projects they were working on.

“Feel It”

“Overshoot It”

WeTransfer is free for most people. But signing up lets you do more than simply send big files.
We used the brand platform to create work that drove subscriptions by highlighting the additional features you’d get for paying.

Struggling with awareness, WeTransfer had never really created work that clearly and simply stated what it was.
At it’s core, WeTransfer helps you send big files the easy way. So we leaned on that.

JungleJungleJungle.WeTransfer.com

Throughout the brand campaign, Jungle dropped exclusive digital content on a custom WeTransfer page
based on the control room in their visual album. Leading up to the launch of their album, VOLCANO, Jungle hyped fans by
releasing album artwork, a behind-the-scenes zine and stems to their second single for fans to remix and upload for a chance
to win Jungle merch. This partnership truly allowed WeTransfer to put the new brand platform in action.

Press

Adweek // Little Black Book // Creative Review // The Drum

Role: Creative Director